Sales Qualified Leads

Sales Qualified Leads
VSynergize specializes in converting Marketing Qualified Leads to high quality Sales Qualified Leads. A lead becomes qualified when marketing decides that a lead is ready to be moved to sales using SQL Inbound Marketing. Our team has the expertise to bring clicks and capture leads engaging with content. The marketing team engages with these leads, providing them information and scores them based on their actions, and implies SQL Inbound Marketing strategies. These leads become your Marketing Qualified Leads and are handed over to the sales development team
Converting MQLs to SQLs
High quality Leads are the key to a successful business. They improve productivity and minimize cost. Our lead generation programs are designed to suit your marketing and sales processes. Our team is specialized in identifying leads with problems that can be solved by you. We qualify them as SQL for you and assist you in increasing your SQL sales.
We ensure optimum conversion rates of your MQLs to SQLs.
Highly Qualified Leads (HQL)
When you outsource your lead generation process, one of the major advantage that becomes visible early on is the performance of unqualified leads. With targets and incentives in place, the sales team goes after the SQLs.
We at Vsynergize nurture these unqualified leads that are usually ignored by the sales team, mature them through continuous interactions and move them to the very edge of the sales funnel. These high quality leads convert faster, bringing down your average sales cycle.
BANT
One of the most widely-used methods for qualifying a sales lead is BANT: Budget, Authority, Need and Timeframe. With BANT we effectively identify the right leads for you, separating them from the lost causes allowing you a very strong sales opportunity.
Recognizing the challenges that using BANT just as a checklist could pose, we use it more as a concept. Though your prospect needs to qualify on all four characteristics, we change our approach every time to suit the prospect rather than sticking to a particular “script” or “process”.
FAQ – SALES QUALIFIED LEADS
- Pre-fixed communication time
- Client would be in a receptive mode
- Makes easy for the Client Sales Representative to explain company services/products
- Client would be able to clear all his/her doubts
- The salesperson may discover problems, which are holding back client from doing business with the organization Companies have different approaches towards appointment setting, some companies keep dedicated sales personnel for appointment setting, and some outsource these services to lead generation companies .
- Educational content
- Calls-to-action
- Develop a Personalized Email Campaign
- Content Syndication
- Quora Questions & Answers
- Attend Events & Conferences
- Inbound Marketing Strategies
- Average Sales Cycle Length
- SQL to Win Conversion Rate
- Average Purchase Value
- How many MQLs did we get this quarter?
- How many of our opportunities were generated for MQLs this month?
- How many times has a lead been an MQL?
- What channels generate the most MQLs?
- Website Optimization
- Content Marketing
- Email Marketing
- Paid Advertising
- Personalize Your Content
- Social Media
- Find New Keyword Opportunities in Google Analytics
- Target Competitor's Keywords
- Analyze Competitor Backlinks
- Record Website Visitors
- Time Spent Selling
- Lead Response Time
- Opportunity Win Rate
- Sales Pipeline Coverage (SPC)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Sales Cost Ratio
- Monthly New Leads
- Monthly Sales