Marketing Qualified Leads (MQL)

Marketing Qualified Leads(MQL)
You can gain a competitive advantage and keep your brand top of the mind with your prospects using qualified Lead Generation Services. VSynergize knows what is qualified lead & how to get you to kick start your lead generation campaign, make decisions that are precise, and generate a great sales pipeline for you.
Power of MQLs
Marketing Qualified Leads(MQL) have the potential to become great customers. Once a lead engages with your company and looks for a solution to what they are looking for; they are getting great value from your product or services.
MQL Conversions
According to reports, only 13% of marketing qualified leads ever become sales qualified. As top of the funnel leads, it is necessary to engage them and build a good relationship with prospects. Without consistent engagement, leads become disinterested and move on, never reaching MQL status.
We at Vsynergize nurture these unqualified leads that are usually ignored by the sales team, mature them through continuous interactions and move them to the very edge of the sales funnel & generate qualified sales leads for you.
FAQ – Marketing Qualified Leads
- How many MQLs did we get this quarter?
- How many of our opportunities were generated for MQLs this month?
- How many times has a lead been an MQL?
- What channels generate the most MQLs?
- Educational content
- Calls-to-action
- Email 1: Thank you email
- Email 2: Follow up1
- Email 3: Follow up 2
- Replying to a cold sales email.
- Filling out a web form.
- Scheduling a demo.
- Signing up for a webinar.
- Inbound Marketing
- Outbound Marketing
- A Good Website
- Social Media Marketing
- Video Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Event Marketing
- Affiliates and Partnerships
- Remarketing
- Marketing Automation (Including Email Marketing)
- Develop an agreed-upon definition of "Marketing-Qualified" lead
- Use your buyer personas as a starting point
- Get anecdotal feedback from sales
- Determine demographic/firmographic qualification factors
- Determine behavioral qualification information
- Forecast whether marketing can deliver enough qualified leads
- Revisit the qualified lead definition quarterly