Frequently Asked Questions

A BPO can be broadly divided into a company that is working on a voice or a non-voice process. Under a voice process, it could be either outbound or Inbound. Outbound could be in the form of surveys, updates, sales, appointments or leads. Lead generation is a term more commonly used by businesses that term prospects as leads and Telemarketing are to sell a particular product for BtB or BtoC.
And despite the fact that LinkedIn is a great platform for connecting with people professionally, many people have troubles when it comes to finding warm B2B leads. Here is a list of tricks that helped our company during the process – and can help you target the best leads.
  • The Introductory Trick - introducing yourself to them may definitely sound like a good plan – especially if you are the one sending that connection invite.
  • The Discussion Strategy - Start participating in discussions
  • The Google Trick - Did you know that you can search for potential B2B leads on LinkedIn
  • Common Interests - The common interests that you and your leads share can also be a great way to capture them and turn them to your customers.
  • LinkedIn Ads can be a great way to make most of the lead generation on LinkedIn.
  • Advanced Filters Search
  • Articles - Publishing articles definitely helps in spreading the word about your expertise on Linkedin
To make use of influencer marketing, you need to know what type of influencer you need and how that profile would eventually help your business. There are tons of influencers out there and a lot of them are very good at making people think – while others are great at making people take action or buy. If you want to drive traffic to your website, you should definitely contact an influencer with a large base of fans. To make sure that traffic is targeted, that 'somebody' has to be linked with your industry or niche.
There is one big formula most of the B2B SaaS companies are fond of when it comes to revenue growth: Revenue Growth = Price x Volume = Average Monthly Recurring Revenue (MRR) x new sales velocity Our most powerful strategies B2B SaaS companies can take advantage of and drive more sales.
  • Prioritize correctly by eliminating the noise
  • Increase the contact rate
  • Smart and personal sales calls
  • Timely follow-ups
In today's economy, there is an intense need for small businesses to outsource their functions, small business owners think that outsourcing functions is only beneficial for large companies. Here are some benefits of outsourcing hr functions:
  • Access to the latest technology at a manageable cost
  • Control on Capital Cost
  • Start new projects quickly
  • Focus on your core business
  • Economies of scale
  • Reduce risk
A startup demand generation strategy has to eventually create qualified sales opportunities by tapping into the market, creating brand awareness, and engage with potential customers by following these simple steps.
  • Get Smart With Digital
  • Optimize email Marketing
  • Website Analytics
  • Partner with Influencers
  • Networking
  • Warm Calling
  • Public Relations
Ensuring that you have a good and exceptionally skilled demand generation team is another imperative for demand generation success for a startup.
You should consider optimizing lead generation by simply outsourcing it because you get
  • Reduced cost of lead generation
  • Increase in Qualified leads
  • Multi-Channel Approach
  • Increased experience – instantly
  • Access to meaningful and actionable insights
  • Faster Closures
  • Quantified Responsibility
When it comes to lead generation for IT companies, taking an approach that is the same as a company that is in the B2B Industrial or professional services spaces will hardly yield successful results. When it comes to IT companies, lead generation professionals have to interact with a different category of individuals – The CIO's and the CTO's.
  • Leverage Email Marketing
  • Content Curation
  • Social Interaction
  • Telecalling
Demand Generation and Lead Generation are both highly important for B2B Marketing Strategies. Demand Generation is the method of acquiring the interest of the audience in what you have to sell i.e. creating demand; Lead Generation is the process of turning that procured interest into the user details i.e. Leads that you or your sales teams can follow up with. The very noticeable difference between a Demand Generation Campaign and a Lead Generation Campaign is therefore whether the campaign asks for contact information or not. If you have your content behind a form asking for contact details and distribute it to a target audience, then you are running a lead generation campaign. On the other hand, if you make content freely accessible, and then pay to distribute it to as many relevant people as you can, then you are in the business of generating demand.
Once you are clear with what you need, it's time to choose. With the many Lead Generation Companies out there, asking the right questions will direct you to the right partner. Here are some points to consider:
  • Experience
  • Process
  • Technology
  • Guarantees
  • Wrap Up
Being a persistent player in the B2B Lead Generation domain, we at Vsynergize know that the most successful companies are those who remember to focus on international markets and we help you to get your quality leads. Vsynergize also adopts a global norm of customer satisfaction to help calibrate the pulse of the customer so that all unique programs get unique leads.
B2B Demand Generation Marketing makes companies and buyers aware of a problem they have, aware that a solution exists and that you have it, and interested in learning more about your product or service. Let's just check out 10 B2B Marketing Strategies that will not only help your firm keep up, but help you get ahead.
  • Research
  • Niche-driven Strategy
  • A High-Performance Website
  • Search Engine Optimization (SEO)
  • Social Media
  • Advertising
  • Referral Marketing
  • Marketing Automation, CRM, and Lead Nurturing
  • Testing and Optimization
  • Analytics and Reporting
The key is to think about the type of content that your audience will like, rather than being self-serving .social media will make up almost 21% of the average business's marketing spend in five years. That compares with less than 6% in 2009. You might be thinking of to just jump in and start posting on Instagram and Facebook. But first, it's very important to plan things out a bit before starting. Check out some Best Practices for B2B Marketing on Social Media
  • Define Your Goals and Objectives.
  • Analyze Your Competitors
  • Figure Out What Matters to Your Audience.
  • Decide on What Content to Share
  • Choose the Right Social Media Platform
  • Create a Distinct Personality.
B2B social media marketers need to think long-term in order to see real-world results and continue growing. With effective planning and preparation, even the toughest challenges can be overcome.
B2B is an acronym for Business to Business, as the name describes, it is a type of commercial transaction where the purchasing and selling of merchandise are performed between two businesses, such as entity supplying material to another for production, or entity providing services to another. B2C, where the business sells its goods and services to the final consumer. Those companies whose products and services are employed directly by the end-user are known as B2C companies. There are many major differences between B2B and B2C, which you can see in the article below. In B2B Market buying, decisions are completely Planned and Logical, based on needs. In B2C Market buying decisions are Emotional and based on want and desire of consumers. You'll also notice that a lot of times branding for B2C is a lot more colorful and quirky then branding for B2B counterparts. Trust and Mutual Relationship in B2B Market creates the Brand Value, whereas Advertising and Promotion helps B2C Market create its Brand Value.
SaaS marketing refers to a process of promoting a SaaS product, a web-based software platform or other cloud offering that customers can use via a subscription or licensing basis. It is challenging and it is significantly different from every other type of marketing that exists. But it has its own set of advantages that is satisfying.
  • A remarkably short sales cycle
  • Information is the greatest asset
  • Long term customers
Over 61% of B2B marketers lament that generating high-quality leads is their biggest challenge. five lead generation techniques that B2B marketers should look at to deliver profitable leads.
  • Email Marketing
  • Marketing Automation
  • Content Syndication
  • Webinars
  • Cold Calling
I've never been a fan of jargon like lead acquisition, funnel, and pipeline. They make the sales process sound like we're drilling for oil, not building and strengthening relationships with human beings. Still, whatever we want to call them, these principles are essential. Research has shown a nearly 20% difference in revenue growth between B2B companies with clearly defined sales processes (or pipelines) and those without.

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